Privacy Policy

Effective Date: July 10, 2026

Last Updated: July 10, 2026

This Privacy Policy explains how 2828552 Alberta Inc., operating as Versus Canada (“Versus Canada,” “we,” “us,” or “our”), collects, uses, discloses, stores, and protects personal information when you visit our website, purchase products, communicate with us, subscribe to our marketing communications, or otherwise interact with our business.

By accessing or using our website, submitting information to us, or purchasing products from Versus Canada, you acknowledge that you have read and understood this Privacy Policy.

This Privacy Policy should be read together with any other terms, policies, notices, or consent forms that may apply to a particular product, service, promotion, or interaction with Versus Canada.

1. Organization Information

Versus Canada is operated by:

2828552 Alberta Inc.
Operating as Versus Canada
380 Lake Bonavista Drive SE
Calgary, Alberta
Canada

Privacy inquiries may be directed to:

Privacy Officer
Email: [INSERT PRIVACY EMAIL]
Mailing address: 380 Lake Bonavista Drive SE, Calgary, Alberta, Canada

2. Privacy Laws

Versus Canada handles personal information in accordance with applicable Canadian privacy laws. Depending on the nature of the transaction and the location of the individuals involved, these laws may include:

• Alberta’s Personal Information Protection Act (“PIPA”);
• Canada’s Personal Information Protection and Electronic Documents Act (“PIPEDA”), where applicable;
• Canada’s anti-spam legislation (“CASL”) in connection with commercial electronic messages; and
• Other applicable provincial, federal, or international privacy requirements.

Where a particular law provides individuals with greater protection than this Privacy Policy, Versus Canada will comply with the requirements of that law.

3. What Is Personal Information?

Personal information is information about an identifiable individual. It may include information that identifies you directly, as well as information that can reasonably be combined with other information to identify you.

Personal information does not generally include business contact information used solely to communicate with an individual in relation to their employment, profession, trade, or business responsibilities, where permitted by law.

4. Personal Information We Collect

The information we collect depends on how you interact with Versus Canada. We may collect the following categories of information.

4.1 Contact Information

• First and last name;
• Email address;
• Telephone number;
• Billing address;
• Shipping or delivery address;
• Company, team, league, school, or organization name; and
• Other contact details that you provide to us.

4.2 Account Information

If our website allows you to create an account, we may collect:

• Account username or email address;
• Encrypted or securely processed login credentials;
• Saved addresses;
• Order history;
• Account preferences; and
• Communications or requests associated with your account.

You are responsible for maintaining the confidentiality of your account credentials and for notifying us if you believe that your account has been accessed without authorization.

4.3 Order and Transaction Information

When you place an order or request a quotation, we may collect:

• Products viewed, selected, customized, or purchased;
• Product sizes, colours, styles, quantities, and customization instructions;
• Team, player, customer, or organization names submitted for customization;
• Artwork, logos, images, files, names, numbers, and other supplied content;
• Order number and transaction details;
• Billing and delivery information;
• Applicable taxes and shipping charges;
• Discount, promotional, or referral information;
• Refund, return, exchange, and warranty information; and
• Customer service communications relating to an order.

4.4 Payment Information

Payments may be processed through Stripe or another authorized third-party payment processor. When you submit payment information, the payment processor may collect information such as:

• Credit or debit card number;
• Cardholder name;
• Expiry date;
• Security code;
• Billing address;
• Banking or payment account details; and
• Transaction authentication and fraud-prevention information.

Versus Canada does not ordinarily receive or store your complete payment-card number or card security code. Payment information is submitted directly to the applicable payment processor and is handled according to that provider’s privacy and security practices.

We may retain limited payment-related information, such as the payment method type, the last four digits of a card, transaction status, payment date, refund status, or processor transaction identifier.

4.5 Custom Product and Artwork Information

If you request custom apparel, uniforms, merchandise, graphics, artwork, printing, embroidery, or related services, we may collect and process:

• Team, organization, or business logos;
• Player, staff, customer, or participant names;
• Jersey or uniform numbers;
• Sponsor logos and partner information;
• Brand colours and visual guidelines;
• Uploaded artwork, photographs, graphics, and documents;
• Design instructions, approvals, revisions, and production notes; and
• Contact information for designated team or organization representatives.

Customers are responsible for ensuring that they have the authority and necessary consent to provide us with personal information, names, images, logos, artwork, or other content relating to third parties.

4.6 Communications

When you contact us, we may collect:

• The content of emails, forms, messages, and other correspondence;
• Customer service requests and responses;
• Quotation and sales inquiries;
• Order instructions and approvals;
• Feedback, reviews, testimonials, and survey responses; and
• Records of consent, preferences, complaints, or privacy requests.

4.7 Marketing and Subscription Information

If you subscribe to our newsletter, request updates, enter a promotion, or consent to marketing communications, we may collect:

• Your name and email address;
• Marketing preferences;
• The date, time, and source of your consent;
• Newsletter engagement information;
• Email delivery, opening, and link-click information;
• Unsubscribe and suppression-list information; and
• Information about promotions, offers, or content that may interest you.

4.8 Website and Technical Information

When you use our website, we and our service providers may automatically collect certain technical information, including:

• Internet Protocol address;
• Browser type and version;
• Device type and operating system;
• Screen size and device settings;
• Approximate location derived from an IP address;
• Language and time-zone settings;
• Pages viewed and links selected;
• Date, time, and duration of visits;
• Referring and exit pages;
• Shopping-cart activity;
• Session information;
• Cookie identifiers and similar technologies;
• Error reports and diagnostic data; and
• Information used to detect fraud, abuse, attacks, or unauthorized activity.

4.9 Social Media Information

If you interact with Versus Canada through a social media platform, we may receive information that you make available through that platform, including your public profile information, username, comments, reactions, messages, contest entries, and other interactions.

Your use of a social media platform is also subject to the platform provider’s own privacy policy and terms.

4.10 Information About Minors

Some Versus Canada products may be purchased for children or youth participating in sports, schools, teams, clubs, or community organizations. A parent, guardian, coach, manager, or authorized organization representative may provide information such as a participant’s name, uniform number, size, or customization details.

Our website and online store are intended for individuals who are legally able to enter into a purchase transaction or who are using the website with the involvement and authorization of a parent or legal guardian.

We do not knowingly solicit unnecessary personal information directly from children. If you believe that a child has provided personal information to us without proper authorization, please contact our Privacy Officer.

5. How We Collect Personal Information

We may collect personal information:

• Directly from you;
• Through our website and online store;
• Through contact, quotation, registration, or order forms;
• Through email, telephone, social media, or other communications;
• When you create an account or place an order;
• When you upload artwork or customization information;
• When you subscribe to marketing communications;
• When you enter a contest, promotion, or survey;
• Through cookies, pixels, logs, and similar technologies;
• From teams, organizations, schools, leagues, or representatives acting on your behalf;
• From payment, shipping, technology, security, or marketing service providers; and
• From publicly available sources where collection is permitted by law.

6. How We Use Personal Information

Versus Canada may use personal information for the following purposes:

6.1 Providing Products and Services

• Processing and fulfilling orders;
• Producing customized products;
• Preparing quotations and estimates;
• Managing customer accounts;
• Confirming orders and payments;
• Arranging shipping, delivery, pickup, returns, exchanges, or refunds;
• Communicating about order status, delays, or product availability;
• Providing customer service and technical support; and
• Responding to inquiries, requests, complaints, or feedback.

6.2 Design and Production

• Creating proofs, mockups, and production files;
• Applying names, numbers, logos, and other customization details;
• Obtaining customer approvals;
• Maintaining quality-control and production records;
• Coordinating with authorized manufacturers, decorators, and suppliers; and
• Reproducing previously approved designs for repeat orders.

6.3 Business Operations

• Maintaining business, sales, and accounting records;
• Managing inventory, vendors, and suppliers;
• Administering our website and technology systems;
• Improving our products, services, website, and customer experience;
• Conducting internal analytics and business planning;
• Training staff and improving customer service;
• Managing corporate transactions and professional advice; and
• Enforcing agreements, policies, and legal rights.

6.4 Marketing

• Sending newsletters, product updates, and promotional offers where permitted;
• Managing email subscription preferences;
• Measuring campaign performance and engagement;
• Presenting content or advertising that may be relevant to users;
• Managing contests, promotions, and referral programs; and
• Understanding customer interests and purchasing patterns.

6.5 Security and Legal Compliance

• Authenticating users and transactions;
• Protecting accounts and systems;
• Detecting fraud, abuse, unauthorized activity, or security incidents;
• Investigating suspected violations or unlawful activity;
• Managing disputes and legal claims;
• Complying with tax, accounting, regulatory, and legal obligations;
• Responding to lawful requests from courts, regulators, or law-enforcement authorities; and
• Protecting the rights, safety, property, and interests of Versus Canada and others.

7. Consent

Versus Canada obtains consent for the collection, use, and disclosure of personal information where consent is required by law.

Consent may be express or implied depending on:

• The sensitivity of the information;
• The reasonable expectations of the individual;
• The circumstances in which the information is collected; and
• The requirements of applicable law.

For example, when you provide your shipping address while placing an order, we may reasonably use and disclose that address to process and deliver the order.

We may collect, use, or disclose personal information without consent where permitted or required by law. This may include circumstances involving legal investigations, debt collection, fraud prevention, emergencies, court orders, or other lawful purposes.

8. Withdrawing Consent

Subject to legal and contractual restrictions, you may withdraw your consent to certain uses or disclosures of your personal information by contacting our Privacy Officer.

Withdrawal of consent will not affect processing that occurred before the withdrawal became effective. In some circumstances, withdrawing consent may prevent us from providing a product or service, processing an order, maintaining an account, or completing another requested transaction.

9. Marketing Communications

Versus Canada may use Mailchimp, Brevo, or another authorized communications provider to manage newsletters, promotional emails, transactional messages, and customer communications.

We will send commercial electronic messages only where permitted by applicable law. This may include situations where:

• You have expressly subscribed or otherwise consented;
• Consent may reasonably be implied from an existing business relationship;
• The message is necessary to complete or administer a transaction; or
• Another legal exception applies.

You may unsubscribe from promotional emails by selecting the unsubscribe link in an email or by contacting us. It may take a reasonable period for your request to be processed.

Even after you unsubscribe from promotional communications, we may continue to send transactional or service-related communications, including order confirmations, shipping notifications, account notices, security alerts, replies to inquiries, and legally required messages.

We may retain your email address on a suppression list to ensure that your unsubscribe preference is respected.

10. Cookies and Similar Technologies

Our website may use cookies, pixels, tags, local storage, log files, and similar technologies. These technologies may be operated by Versus Canada or by authorized service providers.

10.1 Essential Cookies

Essential cookies support functions such as:

• Website security;
• Shopping-cart operation;
• Checkout and payment processing;
• Account authentication;
• Fraud prevention;
• Load balancing;
• Remembering privacy preferences; and
• Maintaining website sessions.

10.2 Functional Cookies

Functional cookies may remember preferences such as language, region, display settings, account selections, or previously entered information.

10.3 Analytics Cookies

Analytics technologies may help us understand how visitors use our website, including which pages are viewed, how users navigate the site, where traffic originates, and whether technical errors occur.

10.4 Advertising and Marketing Technologies

Where enabled, advertising or marketing technologies may be used to:

• Measure marketing campaign performance;
• Understand interactions with advertisements;
• Limit repetitive advertising;
• Create audience groups; and
• Present advertisements that may be more relevant to users.

We will seek consent for non-essential cookies or tracking technologies where required by applicable law.

10.5 Managing Cookies

Most browsers allow you to block, delete, or receive notifications about cookies. You may also be able to manage non-essential cookies through a consent banner or preference tool on our website.

Blocking essential cookies may cause portions of the website, shopping cart, checkout process, or account functions to operate incorrectly.

Browser-based “Do Not Track” signals are not interpreted consistently across the internet. Unless required by law, our website may not respond to all such signals.

11. Disclosure of Personal Information

Versus Canada does not sell personal information in exchange for money. We may disclose personal information to authorized third parties where reasonably necessary for the purposes described in this Privacy Policy.

11.1 Payment Processors

Payment information may be disclosed directly to Stripe or another payment processor to authorize payments, manage fraud screening, issue refunds, resolve disputes, and maintain transaction records.

11.2 Technology and Hosting Providers

We may use Supabase, Vercel, Rebel, Microsoft, and other technology providers for functions such as:

• Website and application hosting;
• Database services;
• Domain and infrastructure services;
• Email hosting and communications;
• Data storage and backup;
• Authentication and account management;
• Website security and performance;
• Technical support; and
• Monitoring and error diagnostics.

11.3 Email and Marketing Providers

Information may be disclosed to Mailchimp, Brevo, or another authorized provider for email delivery, subscription management, campaign measurement, and communication services.

11.4 Shipping and Fulfilment Providers

We may disclose names, addresses, telephone numbers, email addresses, and order details to couriers, postal operators, fulfilment providers, customs authorities, or delivery partners.

11.5 Manufacturers, Decorators, and Suppliers

For customized products, we may disclose information to manufacturers, printers, embroiderers, decorators, production partners, and suppliers. This information may include:

• Product specifications;
• Artwork and logos;
• Names and numbers;
• Sizes and quantities;
• Production instructions; and
• Delivery information.

11.6 Professional Advisers

We may disclose information to accountants, auditors, insurers, lawyers, consultants, financial institutions, and other professional advisers where reasonably necessary.

11.7 Legal and Regulatory Authorities

We may disclose personal information where we believe disclosure is required or permitted by law, including in response to:

• A subpoena, warrant, court order, or other lawful demand;
• A regulatory or tax requirement;
• A law-enforcement investigation;
• A suspected fraud or security incident;
• An emergency involving safety or property; or
• A need to establish, exercise, or defend legal rights.

11.8 Business Transactions

Personal information may be disclosed in connection with a proposed or completed merger, acquisition, financing, restructuring, sale of assets, insolvency, reorganization, or other business transaction, subject to applicable legal requirements and appropriate confidentiality protections.

12. Third-Party Service Providers

Our service providers may collect, process, store, or access personal information while providing services to Versus Canada. These providers are responsible for handling information according to their own privacy policies, contractual obligations, and applicable laws.

Providers used by Versus Canada may include:

• Stripe: payment processing, transaction security, refunds, and fraud prevention;
• Mailchimp: newsletter distribution, subscription management, and marketing analytics;
• Brevo: email delivery, marketing communications, transactional communications, and contact management;
• Supabase: database, authentication, application, and data infrastructure services;
• Vercel: website deployment, hosting, performance, and technical infrastructure;
• Rebel: domain, hosting, or related web infrastructure services; and
• Microsoft Outlook and Microsoft services: business email, communications, productivity, and data-storage services.

The inclusion of a provider in this Privacy Policy does not mean that the provider receives every category of personal information described in this policy. Each provider receives only the information reasonably required for its role, subject to our operational configuration and applicable law.

13. International Processing and Storage

Versus Canada is based in Alberta, Canada. Some service providers, affiliates, contractors, or technical systems may process or store information outside Alberta or outside Canada, including in the United States or other jurisdictions.

When personal information is processed in another jurisdiction, it may be subject to that jurisdiction’s laws and may be accessible to courts, governments, regulators, law-enforcement agencies, or national-security authorities in accordance with local law.

Versus Canada uses reasonable contractual, administrative, and technical measures designed to protect information handled by service providers. However, no cross-border transfer or storage system can eliminate all legal or security risks.

You may contact our Privacy Officer for additional information about our use of service providers outside Canada.

14. Security Safeguards

Versus Canada uses reasonable administrative, technical, organizational, and physical safeguards appropriate to the sensitivity and amount of information under our control.

Safeguards may include:

• Encrypted website connections;
• Secure payment processing;
• Access controls and account permissions;
• Password and authentication controls;
• Restricted access based on business need;
• Security monitoring and logging;
• Backups and recovery procedures;
• Software updates and vulnerability management;
• Service-provider assessment and contractual protections;
• Staff confidentiality expectations;
• Incident-response procedures; and
• Secure deletion or destruction processes where appropriate.

Despite these measures, no website, database, email system, transmission method, or storage system is completely secure. We cannot guarantee that information will never be accessed, used, disclosed, altered, lost, or destroyed without authorization.

You should avoid sending sensitive payment or account information through unencrypted email or public messaging services.

15. Privacy and Security Incidents

If Versus Canada becomes aware of a privacy or security incident, we will assess the circumstances and take reasonable steps to contain, investigate, and remediate the incident.

Where required by applicable law, we will notify affected individuals and report the incident to the appropriate privacy commissioner or regulatory authority.

We may maintain records of privacy and security incidents as required by law and for legitimate security, risk-management, and compliance purposes.

16. Retention of Personal Information

Versus Canada retains personal information only for as long as reasonably necessary to fulfill the purposes for which it was collected, satisfy legal and contractual obligations, resolve disputes, protect against fraud, enforce agreements, and support legitimate business requirements.

Retention periods may vary based on:

• The type and sensitivity of the information;
• The nature of the customer relationship;
• Whether an account remains active;
• Warranty, return, and customer-service requirements;
• Tax, accounting, corporate, and legal obligations;
• Limitation periods and potential legal claims;
• Fraud-prevention and security requirements;
• Consent and marketing preferences; and
• Technical backup and disaster-recovery cycles.

Order, invoice, payment, tax, and accounting records may be retained for the period required by applicable law.

Artwork and customization files may be retained to facilitate repeat orders, maintain production consistency, document approvals, resolve disputes, or meet business and legal requirements.

When personal information is no longer reasonably required, we may delete, destroy, anonymize, or de-identify it. Residual copies may remain temporarily in backups or archived systems until those systems are overwritten or securely retired.

17. Accuracy of Personal Information

We take reasonable steps to ensure that personal information used to make a decision or provide a service is accurate, complete, and current.

You are responsible for providing accurate information and notifying us when your contact, shipping, billing, account, or customization information changes.

Versus Canada is not responsible for production or delivery issues caused by inaccurate information, artwork, names, numbers, sizes, addresses, instructions, or approvals supplied by a customer or an authorized representative.

18. Accessing and Correcting Personal Information

Subject to applicable law, you may request:

• Confirmation that we hold personal information about you;
• Access to personal information under our control;
• Information about how your personal information has been used or disclosed;
• Correction of inaccurate or incomplete information; and
• Information about our privacy practices.

Requests should be submitted in writing to our Privacy Officer. To protect privacy and security, we may require sufficient information to verify your identity and locate the requested records.

We will respond within the time required by applicable law. We may charge a reasonable fee where permitted by law, but we will inform you of the fee before proceeding.

Access may be limited or refused where permitted or required by law. For example, we may be unable to provide information that:

• Contains personal information about another individual;
• Is protected by solicitor-client privilege;
• Contains confidential commercial information;
• Was generated during a formal dispute-resolution process;
• Could threaten the safety or security of an individual;
• Relates to an investigation or legal proceeding; or
• Cannot be disclosed under applicable law.

If we refuse access or correction, we will provide an explanation where required and permitted by law.

19. Deletion Requests

You may ask us to delete personal information. We will consider the request in accordance with applicable law.

We may need to retain certain information where it is reasonably required for:

• Tax, accounting, or corporate records;
• Completing an order or transaction;
• Managing returns, warranties, or disputes;
• Preventing fraud or abuse;
• Maintaining unsubscribe preferences;
• Establishing, exercising, or defending legal claims;
• Complying with a legal obligation; or
• Maintaining security and system integrity.

Where complete deletion is not reasonably possible or legally required, we may restrict further use, de-identify the information, or retain it securely until deletion is possible.

20. Anonymous and Aggregated Information

We may create anonymous, aggregated, statistical, or de-identified information that does not reasonably identify an individual.

We may use and disclose such information for lawful business purposes, including analytics, product planning, reporting, operational improvement, security, and research.

We will not attempt to re-identify de-identified information except where permitted by law for security, testing, verification, or compliance purposes.

21. Third-Party Links and Websites

Our website may contain links to websites, applications, social media platforms, payment services, or resources operated by third parties.

Versus Canada does not control and is not responsible for the privacy, content, availability, security, or practices of third-party services. A link does not constitute an endorsement of the third party or its privacy practices.

You should review the privacy policies and terms of each third-party service before providing personal information.

22. User-Submitted Content

You may provide us with artwork, images, photographs, logos, names, numbers, testimonials, reviews, comments, or other content.

You are responsible for ensuring that:

• You have the right to provide the content;
• The content does not infringe another person’s rights;
• Any necessary permissions or consents have been obtained;
• Personal information included in the content is provided lawfully; and
• The information and instructions are accurate.

Do not submit highly sensitive information unless it is reasonably necessary and specifically requested by Versus Canada.

23. Reviews, Testimonials, and Promotional Content

We will obtain consent where required before publishing an identifiable customer testimonial, photograph, case study, or similar promotional content.

Public reviews submitted through a third-party platform may be displayed according to that platform’s settings and policies. Information you voluntarily make public may be viewed, copied, or used by others.

24. Team and Group Orders

In a team, league, school, club, corporate, or group order, an organizer may provide personal information about other participants. The organizer represents that they are authorized to provide the information and to instruct Versus Canada regarding the order.

Participants should direct questions about information submitted by an organizer to both the organizer and Versus Canada where appropriate.

Versus Canada may communicate with the designated organizer rather than each individual participant regarding product selections, approvals, production, payment, delivery, returns, and other order matters.

25. Automated Processing

We may use automated systems to support functions such as payment authorization, fraud screening, security monitoring, spam filtering, website personalization, order management, marketing segmentation, and analytics.

We do not intend to use automated decision-making to make decisions that produce significant legal or similarly significant effects on individuals without appropriate notice and safeguards where required by law.

26. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in:

• Our products, services, or business operations;
• Our website or technology;
• Our service providers;
• Legal or regulatory requirements; or
• Our privacy and security practices.

The updated policy will be posted on our website with a revised “Last Updated” date. Material changes may also be communicated through a website notice, account notification, or email where appropriate.

Your continued use of our website following an update means that the revised policy will apply to subsequent interactions, subject to any additional consent required by law.

27. Questions and Complaints

Questions, requests, concerns, or complaints about this Privacy Policy or our handling of personal information should be directed to:

Privacy Officer
2828552 Alberta Inc., operating as Versus Canada
380 Lake Bonavista Drive SE
Calgary, Alberta
Canada
Email: [INSERT PRIVACY EMAIL]

Please include enough information for us to understand and respond to your concern. We may contact you to verify your identity or request additional details.

We will investigate privacy complaints in a fair and reasonable manner and will take appropriate corrective action where warranted.

28. Privacy Commissioner Complaints

We encourage you to contact our Privacy Officer first so that we have an opportunity to address your concern.

You may also have the right to submit a complaint to the Office of the Information and Privacy Commissioner of Alberta, the Office of the Privacy Commissioner of Canada, or another privacy authority with jurisdiction over the matter.

29. Contact Information

2828552 Alberta Inc.
Operating as Versus Canada
380 Lake Bonavista Drive SE
Calgary, Alberta
Canada
Email: orders@versuscamada.ca