Red Canadian Leaf custom sublimated team apparel by Versus Canada

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How Sublimation Printing Works for Custom Jerseys

July 17, 2026

How Sublimation Printing Works for Custom Jerseys

Sublimation is the reason a Versus jersey can carry a full colour design, gradients, player names, and sponsor logos without a single sewn on patch or cracked print. If you have ever owned a printed shirt where the logo peeled after a season, sublimation is the fix. Here is how it actually works and why it holds up.

The short version

Dye sublimation turns solid ink into gas and bonds it directly into the fabric. There is no layer sitting on top of the jersey. The colour becomes part of the material itself. That is why a sublimated jersey feels smooth to the touch, never heavy or rubbery, and why the design does not crack, peel, or fade the way a printed transfer does.

Step by step

Your artwork is printed in reverse onto a transfer paper using sublimation inks. That paper is laid against the cut fabric panels of your jersey, and both go through a heat press at roughly 200 degrees Celsius. Under that heat and pressure the ink skips the liquid stage and converts straight to a gas, which soaks into the polyester fibres and sets permanently as it cools. The panels are then sewn together into the finished jersey.

Because the design is applied to flat panels before the jersey is stitched, the print reaches every edge. Numbers wrap around sleeves, patterns run seam to seam, and there are no blank borders where a screen could not reach.

Why polyester matters

Sublimation only bonds with polyester and polymer coated surfaces. That is not a limitation, it is why the process works so well for sport. Polyester is light, breathable, and built to move sweat away from the body, which is exactly what a team needs on the ice, the court, or the field. Cotton cannot hold sublimation ink, so performance jerseys and sublimation go together naturally.

What sublimation lets you do

Once the colour lives in the fabric, the design limits basically disappear. You can use as many colours as you want with no extra cost per colour. You can run photographic gradients, faded edges, and detailed crests. You can put a different name and number on every roster member without slowing production down. None of that is practical with screen printing, where every colour is a separate screen and every name is a separate job.

How long it lasts

A properly sublimated jersey will outlast the season and then some. The design will not crack when you stretch it and will not wash out, because there is nothing sitting on the surface to break down. Wash it cold, skip the fabric softener, and hang it to dry and it will look sharp for years.

Is sublimation right for your team?

If you want full colour, custom names and numbers, and a jersey that survives real use, sublimation is the right call, and it is what we do on every custom order at Versus Canada. Whether it is hockey, soccer, basketball, or baseball, the process is the same and the result lasts.

Ready to build your team jerseys?

Send us your idea and we handle the design, production, and delivery from there. No minimums, no design limits, and fast Canadian made turnaround. Request your quote and we will take it from there.

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